Live Broadcast Matches and the Way They Help Clubs Increase Their Earnings
Live broadcast matches are a challenge for television viewers in many different countries. The popularity of televised matches in most countries has led to an increase in the number of people who watch live match telecasts regularly. In addition, there are more people who are now able to watch television online than ever before. With this increase in viewing opportunities, there is also an increase in concerns about the health of the games and the content of these matches.
Venue availability. Live broadcast matches are played in different venues around the world, with several Premier League clubs now playing matches at grounds not commonly used for football. The increased number of live broadcast matches challenges the ability of smaller local teams to get a strong audience, especially covering the likes of the FA Cup, League Cup and UEFA Cup. To counter this problem, there are new, larger venues that have been built to cater to these crowds and the demands placed upon them by these extremely large crowds. The aim of this article is to examine the impact of increased stadium attendances, match timing and other factors relating to match attendance in the premier league clubs’ top division.
Increase in gate revenue. As previously mentioned, the largest crowds can sometimes create an imbalance in match scheduling, resulting in fixtures becoming scheduled too close together. Such scheduling problems lead to a decrease in attendances at live broadcast matches and also affect the overall revenue generated by clubs from gate revenue. The lack of available static and poor facilities at grounds cause such a problem that the Premier League introduced a system whereby clubs are granted access to additional stadia if they meet minimum standards of attendances. This has led to an increase in gate revenues and an increase in matchday broadcast slots in different countries.
Match timing. Live broadcasts for premier league matches are often difficult to obtain as the fixture schedule is subject to change regularly. For example, fixtures can be postponed or changed mid-way through the season meaning that fans will miss out on important matches. The introduction of internet live streaming has also meant that matches can be viewed from any location, so even non-league fans can watch matches that would previously not have been possible.
Increase in television audiences. Live broadcasts allow clubs to attract more television viewers. Historically, broadcasting audiences have lagged behind other forms of advertising, but the introduction of the online live streaming has made this more possible. The introduction of an online website has the added advantage of being capable of transmitting the match to hundreds of different devices, which allows for a greater potential exposure of the broadcast to a wider audience. The number of matches being telecast has increased dramatically over recent years, with the introduction of the Premier League 2. Although the majority of matches are shown on free-to-air channels, the growth in online streaming means that more live matches can be seen by more viewers.
Higher gate revenue. Club owners and directors are now increasingly making use of live matches as a means of generating additional income. In previous years, matches were largely seen as a means of attracting new members and encouraging existing ones to purchase season tickets. With the popularity of live matches becoming clear, these match day revenues are likely to grow. Live broadcast partners receive a portion of the gate revenue generated from matches that are broadcast live. This is a mutually beneficial arrangement, with the supporters of the clubs benefitting from increased matchday income whilst the club itself benefits from being able to attract new members and tapping into the wider audience of fans.
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